Rare Changes Everything is a campaign designed to illustrate the burden of treatment on rare patients throughout the scheduled (and rescheduled) lives of their care circles. The constantly adjusted calendar speaks to the potential chaos of treatment and how families struggle to organize it. The visual is also flexible, allowing more impactful placement by updating the details of each calendar based on where it is displayed. It is also supported in other mediate (e.g., video, social media, etc.) by subject matter experts' validation through statistics, stories, and industry information.
Campaign materials included: conference booth design, website copy and graphics, social media posts, thought leadership videos, swag.