Rare Together

Rare Together is a campaign developed to visually bring together the often-disparate rare disease indications under one umbrella of "rare together" and promote PRA's advocacy alliance. This concept speaks to the potential solitude of a rare diagnosis by articulating a larger, positive collective in which many people exist - diagnosed with a rare disease. This campaign was visually executed by juxtaposing brand-complementary colors and a mosaic of renowned rare disease advocates who participated in the campaign and PRA's panel with videos, articles, meetings, and social posts.