PRA Brand Refresh
Evolving the PRA brand and ensuring consistency
After establishing itself as a leader within the CRO and healthcare space, PRA Health Sciences needed to take its brand one step further. Leveraging all the work that had already been done to showcase PRA as an innovative, forward-thinking company, we dove in to evolve PRA into a more mature, yet equally inspiring brand.
The brand refresh included developing comprehensive brand and style guidelines, a new website, sales collateral, videos, social media templates, conference and event materials, and company swag.