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A gene therapy years in the making, ROCTAVIAN officially launched in June 2023, marking the first-of-its-kind treatment for people living with severe hemophilia A. But for many patients, the science behind gene therapy seemed unfamiliar and even scary, so we developed an MOA video to help explain how ROCTAVIAN works and could help them do something they never had before - make their own Factor VIII.
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As mRNA vaccines rolled out to address the COVID-19 pandemic, entire swaths of the world's population - mostly in disadvantaged countries - were unable to access them. That's when CastleVax (from Mount Sinai Innovation Partners) stepped in with a new method to deliver safe, effective vaccines using new (old) technology that could make the creation, transport, storage, and administration accessible to all. We developed the messaging and branding for CastleVax to showcase both the advanced technology and the human-centric nature of their approach.
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Situated along one of the oldest streets in the country, GACM has built a hub to bring those who can help together with those who need help. But they were struggling to spread the word to the people who needed them most. Together, we developed a new brand foundation and storytelling assets to engage the community around Germantown Avenue and help inspire the next generation of leadership.
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PRA Health Sciences' Mobile Health Platform (MHP) was the first-of-its-kind, virtual clinical trial platform which enabled drug developers to meet patients where they already were - on their own time, devices, and terms. We wanted to make a splash with our MHP intro, so we created a fresh and upbeat video focused first and foremost on patients.
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Data Calls the Shots was a campaign that articulated the importance of data application in vaccine research by highlighting what PRA could achieve with said data. The creative campaign turned common items utilized during vaccinations (and vaccination research) into key components of an infographic. The creative strategy pairs these real-life infographics with our bold color palette and highlights key subject matter experts where appropriate.
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After establishing itself as a leader within the CRO and healthcare space, PRA needed to take its brand one step further. Leveraging all the work that had already been done to showcase PRA as an innovative, forward-thinking company, we dove in to evolve PRA into a more mature, yet equally inspiring brand.
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The Pediatrics 101 video series was part of a larger campaign for the RACE Act which went into effect August 2020. The series featured SMEs from PRA's Center for Pediatric Clinical Research answering frequently asked questions to help raise awareness of legislation that broadened the ability of clinical research in children's healthcare.
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Half Isn't Whole was a campaign designed to highlight the illogical way in which healthcare has historically approached children's medicine (i.e., cut the dose in half). PRA makes the point by extrapolating that approach to other items associated with children's safety (e.g., a life jacket, bike helmet, etc.), visually highlighting just how ineffective that level of care can be.
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Rare Together was a campaign developed to visually bring together the often-disparate rare disease indications under one umbrella of "rare together" and promote PRA's advocacy alliance. This concept speaks to the potential solitude of a rare diagnosis by articulating a larger, positive collective in which many people exist - diagnosed with a rare disease.
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