Clinical Trials. To Go. 
PRA Health Sciences' Mobile Health Platform (MHP) was the first-of-its-kind, virtual clinical trial platform which enabled drug developers to meet patients where they already were - on their own time, devices, and terms. We wanted to make a splash with our MHP intro, so we created a fresh and upbeat video focused first and foremost on patients. 

Data Calls the Shots

Data Calls the Shots was a campaign that articulated the importance of data application in vaccine research by highlighting what PRA could achieve with said data. The creative campaign turned common items utilized during vaccinations (and vaccination research) into key components of an infographic. The creative strategy pairs these real-life infographics with our bold color palette and highlights key subject matter experts where appropriate. 

Rare Changes Everything

Rare Changes Everything was a campaign designed to illustrate the burden of treatment on rare patients throughout the scheduled (and rescheduled) lives of their care circles. The constantly adjusted calendar speaks to the potential chaos of treatment and how families struggle to organize it. 

PRA Brand Refresh

After establishing itself as a leader within the CRO and healthcare space, PRA needed to take its brand one step further. Leveraging all the work that had already been done to showcase PRA as an innovative, forward-thinking company, we dove in to evolve PRA into a more mature, yet equally inspiring brand.

Pediatrics 101: Building the Whole Picture
The Pediatrics 101 video series was part of a larger campaign for the RACE Act which went into effect August 2020. The series featured SMEs from PRA's Center for Pediatric Clinical Research answering frequently asked questions to help raise awareness of legislation that broadened the ability of clinical research in children's healthcare. 

Half Isn't Whole

Half Isn't Whole was a campaign designed to highlight the illogical way in which healthcare has historically approached children's medicine (i.e., cut the dose in half). PRA makes the point by extrapolating that approach to other items associated with children's safety (e.g., a life jacket, bike helmet, etc.), visually highlighting just how ineffective that level of care can be. 

HI*PRA
The HI*PRA campaign aimed to educate employees about the company's new core values and highlight our people who display these values day in and out. 

Clinical Trial Liaisons

The Clinical Trial Liaison (CTL) campaign called once again on data to be the star. Highlighting real results achieved by PRA's CTLs, the internal campaign served to educate employees about the value of this unique role. 

Symphony Health Brand Integration

After Symphony Health was acquired by PRA, a brand integration project helped ensure consistency across the two brands, incorporating the signature PRA pink and brand voice to help tell the story of better data leading to better, more personalized care. 

Rare Together

Rare Together was a campaign developed to visually bring together the often-disparate rare disease indications under one umbrella of "rare together" and promote PRA's advocacy alliance. This concept speaks to the potential solitude of a rare diagnosis by articulating a larger, positive collective in which many people exist - diagnosed with a rare disease.